One Country One Priority Product (OCOP) initiative in Jordan

This video tells the story of Jordan's thriving date sector and the strategic intervention of the "One Country One Priority Product (OCOP)" initiative. Witness the economic and social significance of date production, particularly the prized Medjool variety, which is gaining global recognition. Hear from the Minister about the collaborative approach to empower the sector and drive economic growth. The FAO Representative explains how the OCOP initiative aims to create more efficient, inclusive, and resilient food systems by focusing on key products like Jordanian dates. Despite its success, the sector faces challenges, and this video outlines the ambitious plans supported by FAO to strengthen the date value chain by 2030. Learn about the focus on modernizing practices, fostering innovation, and expanding Jordan's date presence in the global market. The Jordan Dates Association (JODA) shares their optimism for a bright future for the sector, fueled by this unprecedented effort.